Market Research Services

As a leading market research agency, Brandspeak delivers tailored market research services to help businesses understand customers, competitors, and market trends. Companies aiming to grow, innovate, or improve profitability gain actionable insights that inform strategy, optimise performance, and minimise risk in decision-making.

Market Research?

What is Market Research?

Market research is the process of collecting, analysing, and interpreting qualitative and quantitative data about markets, customers, competitors, and trends. It is an essential function which enables businesses to make informed decisions, identify opportunities and challenges, and develop strategies that align with their goals.

Effective market research informs product development, marketing strategies, pricing, and service delivery. It allows companies to anticipate customer needs, evaluate competitive positioning, and improve operational efficiency.

Integrating insights from surveys, interviews, focus groups, and desk research enables organisations to build sustainable strategies, enhance customer satisfaction, and maximise overall business performance in a competitive marketplace.

The Benefits of Market Research

Market research provides businesses with actionable insights to improve strategy, strengthen competitiveness, enhance customer profitability, and increase innovation success.

Develop and Maintain Competitive Advantage

Develop and Maintain Competitive Advantage

Market research enables you to identify and monitor the strengths and weaknesses of your competitor's offer, in terms of its proposition, positioning, marketing and delivery. By examining these issues, you can identify how best to differentiate your own brand and build competitive advantage.

Maximise Customer Profitability

Maximise Customer Profitability

The extent of customer profitability depends on minimising the time taken to convert a prospect to a customer and maximising re-purchase frequency and customer satisfaction. Market research can optimise levels of customer conversion and retention, by ensuring brand delivery meets customer needs, expectations, and behaviours.

Maximise Innovation ROI

Maximise Innovation ROI

New product or service innovation doesn't need to end in costly failure. Qualitative and quantitative market research ensures that your target audience has a critical voice at key stages of the NPD process, so you can avoid costly mistakes and maximise speed to market.

Market Research Methods

Brandspeak employs desk research, surveys, focus groups, interviews, and ethnography to collect and analyse qualitative and quantitative data. These methods uncover customer behaviours, market trends, and competitor insights to provide actionable recommendations for strategic decision-making.

Online Surveys

Online Surveys

Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.

Focus Groups & Depth Interviews

Focus Groups & Depth Interviews

Explore audience needs, perceptions and behaviours in rich qualitative detail.

Ethnography & Observational Research

Ethnography & Observational Research

Observe real-life behaviour to understand authentic actions, needs and decision-making moments.

Our Market Research Services

Our research services are designed to deliver actionable insights, helping businesses improve strategy, enhance customer profitability, and maximise innovation success through tailored, evidence-based solutions across all sectors.

Also known as Desk Research. Here we use already-published data and reports to provide a cost-effective means of researching industries, markets, and consumers. It is common to undertake desk research at the start of a market research project, to identify where knowledge gaps exist and what additional forms of market research are needed to address them.

Quantitative research involves the generation and analysis of statistics and numerical data. It is used to size markets and quantify consumer needs, beliefs, attitudes, and behaviours. Our research often takes the form of surveys, conducted either online or offline, with enough respondents to be statistically representative of the target audience.

Qualitative research is used to explore the System 1 and System 2 attitudes, perceptions, and behaviours of the target audience in real detail. It often takes the form of focus groups, one-to-one interviews, or online communities, which may be conducted in real-time, or asynchronously.

How to Get Your Insights

As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

Upload a Briefing Document or RFP

Brandspeak in Numbers

As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.

3,000+

Focus Groups

25

Years

750+

Quantitative Studies

40

International Markets

1 Million+

Survey Participants

45

Languages Covered in Global Research

5,000+

Depth Interviews

Association for Qualitative Research (AQR)MRS Evidence Matters

Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

Brandspeak Blogs

Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.

Client Feedback

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.

Lauren Williams

Sarah Twist – Marketing Manager

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Zanya Fahy

It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!

Zanya Fahy

Georgie Burks, Brand Marketing Lead

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.

Mark Wilson

Animal Friends Insurance

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tönnjes

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.

DLKW

Work with Brandspeak

With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.

Get in Touch

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec W, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF