Expert Global CX & UX Insights Agency

Customer & User Experience Research

Brandspeak delivers global Customer Experience (CX) and User Experience (UX) research that reveal how people interact with your brand across offline and digital environments.
We help organisations diagnose performance, remove friction and build journeys that strengthen satisfaction, loyalty, conversion and long-term commercial value.
CX & UX Research?

What Is CX & UX Research?

Customer and User Experience research assess how well your brand performs across every interaction.

CX research evaluates non-digital touchpoints, including service delivery, staff behaviour, physical environments and operational processes. UX research examines digital performance, including navigation, usability, content clarity, aesthetics and task efficiency.

Both reveal the expectations, behaviours and barriers that shape perceptions and outcomes. By combining qualitative exploration, quantitative validation and contextual ethnography where required, CX and UX research provide a complete understanding of journey performance and improvement priorities across markets.

The Benefits of CX & UX Research

Brandspeak's CX and UX research provides actionable insights to improve customer journeys, loyalty, and engagement.

Fix issues in offline, human and operational experiences

Fix issues in offline, human and operational experiences

CX research pinpoints where face-to-face, telephone or in-store interactions fall short of expectations. By examining service behaviours, physical environments and process clarity, it identifies the true sources of frustration and provides targeted direction to strengthen trust, satisfaction and loyalty across non-digital touchpoints.

Improve digital journeys, usability and task completion

Improve digital journeys, usability and task completion

UX research highlights the navigational, structural and content-related obstacles that hinder progression through digital journeys. It reveals how layout, copy, speed, accessibility and visual cues influence understanding, effort and completion, enabling teams to design more intuitive and effective experiences across global digital platforms.

Increase acquisition, conversion and retention

Increase acquisition, conversion and retention

By showing how specific moments shape intent, commitment and repeat behaviour, CX and UX research identifies which improvements directly influence conversion and churn. This enables organisations to focus investment where it delivers measurable commercial uplift across online and offline environments.

Create a seamless end-to-end customer journey

Create a seamless end-to-end customer journey

CX and UX research reveals how customers transition between channels and where inconsistencies undermine confidence or momentum. These insights guide the design of unified, coherent journeys that reflect real expectations, accommodate cultural and contextual differences and perform consistently across international markets.

CX & UX Research Methods

Brandspeak uses qualitative research, quantitative surveys, accompanied and mobile ethnography, behavioural analysis, usability testing and detailed journey mapping. These approaches provide a clear understanding of motivations, barriers, effort and experience quality across offline and digital touchpoints in global markets.

Workshopping and Co-creation

Workshopping and Co-creation

A collaborative forum for exploring existing ideas and developing new concepts.

Focus Groups & Depth Interviews

Focus Groups & Depth Interviews

Explore audience needs, perceptions and behaviours in rich qualitative detail.

Online Communities

Online Communities

Gather deeper insight through multi-day discussions, tasks and real-world activities.

Ethnography & Observational Research

Ethnography & Observational Research

Observe real-life behaviour to understand authentic actions, needs and decision-making moments.

Online Surveys

Online Surveys

Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.

Statistical Modelling & Data Analytics

Statistical Modelling & Data Analytics

Turn complex data into clear insight, revealing patterns, drivers and opportunities.

CX & UX Research Services

Our CX and UX services deliver structured insights and prioritised actions, enabling businesses to enhance interactions, loyalty, and commercial outcomes.

CX evaluation assesses how well non-digital interactions meet expectations across the full journey. We examine physical settings, service delivery, process design and emotional cues to identify friction points, quantify their impact and recommend solutions that strengthen satisfaction, trust and loyalty across diverse markets.

UX usability testing evaluates the effectiveness of websites, apps and digital journeys. We analyse structure, clarity, responsiveness, aesthetic design and task efficiency to identify behavioural barriers and recommend improvements that increase comprehension, engagement, conversion and satisfaction across varied digital environments and user groups worldwide.

Our integrated journey mapping captures every step across offline and digital channels, revealing what strengthens or weakens experience at each moment. Outputs include prioritised issue lists, commercial impact sizing, opportunity identification and actionable improvement plans tailored to multi-market customer needs.

How to Get Your Insights

As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

Upload a Briefing Document or RFP

Frequently Asked Questions

Find answers to common questions about our CX and UX research services.

Service quality, physical environments, staff behaviour and operational processes.
Digital usability, navigation, content clarity, structure and task completion.
Yes. We integrate them to create full end-to-end journey insight.
Yes. We conduct CX and UX research across multiple international markets.
Qualitative, quantitative, ethnography, behavioural analysis and usability testing.
Yes. We evaluate wireframes, prototypes, beta versions and live journeys.
Yes. We size conversion uplift, churn reduction and issue severity.
Yes. Insights guide digital, operational and service redesign.
Most programmes run for 4–8 weeks.
Yes. We offer CX and UX tracking with KPI dashboards.

Brandspeak in Numbers

As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.

3,000+

Focus Groups

25

Years

750+

Quantitative Studies

40

International Markets

1 Million+

Survey Participants

45

Languages Covered in Global Research

5,000+

Depth Interviews

Association for Qualitative Research (AQR)MRS Evidence Matters

Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

Brandspeak Blogs

Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.

Client Feedback

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.

Lauren Williams

Sarah Twist – Marketing Manager

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Zanya Fahy

It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!

Zanya Fahy

Georgie Burks, Brand Marketing Lead

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.

Mark Wilson

Animal Friends Insurance

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tönnjes

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.

DLKW

Work with Brandspeak

With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.

Get in Touch

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec W, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF