Multi-Country Insight & Global Market Entry Strategy

International Market Research Agency

Across North and South America, Europe, Asia Pacific and ANZ, our market research enables brands to assess the potential of new markets, develop products and services for multi-market launch, and optimise packaging and marketing communications for different regions.
International Market Research?

What Is International Market Research?

International market research uses qualitative, quantitative, ethnographic and secondary methods to help organisations create and deliver successful brands, propositions, communications and customer experiences for local B2C and B2B markets.

To generate the insights needed for brand and commercial success, the research builds a detailed understanding of the target audience’s needs, perceptions and purchase/usage behaviours, and how these are influenced by the social, cultural and economic dynamics of the country or geographic region.

These insights guide the development of effective multi-market strategy, clarifying which elements should be locally adapted and which can be applied consistently across regions to preserve both relevance and global coherence.

The Benefits of International Market Research

International market research provides the insight required to realise your brand’s global potential. It helps you:

Enter New Markets with Confidence

Enter New Markets with Confidence

International research clarifies the commercial viability of individual markets by identifying demand levels, category dynamics and the drivers behind customer purchase decisions. It highlights where opportunities are strongest, which segments offer the most promise and how your offer might perform against competitors.

Understand Local Language, Culture and Behaviour

Understand Local Language, Culture and Behaviour

International market research provides the cross-cultural insight required to tailor messaging, brand expression, product features, packaging and customer experience to feel relevant and intuitive in each market. It ensures that localisation decisions are grounded in real behavioural and cultural understanding.

Outperform Competitors on a Global Stage

Outperform Competitors on a Global Stage

Competitor-focused research provides the regional category insight needed to understand your competition, how they position themselves, where they excel and their weaknesses. This enables you to sharpen your value proposition and build strategies capable of securing sustainable commercial advantage across priority markets.

International Research Methods

We use a range of markt research methods to gather the data required across global markets, to ensure our insights are accurate and actionable.

Workshopping and Co-creation

Workshopping and Co-creation

A collaborative forum for exploring existing ideas and developing new concepts.

Implicit Testing

Implicit Testing

Measure instinctive attitudes and emotional reactions at scale for clear, reliable evidence.

Secondary Research & Market Intelligence

Secondary Research & Market Intelligence

Identify market trends, competitor activity and category insights using desk research.

Ethnography & Observational Research

Ethnography & Observational Research

Observe real-life behaviour to understand authentic actions, needs and decision-making moments.

Focus Groups & Depth Interviews

Focus Groups & Depth Interviews

Explore audience needs, perceptions and behaviours in rich qualitative detail.

Statistical Modelling & Data Analytics

Statistical Modelling & Data Analytics

Turn complex data into clear insight, revealing patterns, drivers and opportunities.

International Market Research Services

We deliver insight across market entry, competitive positioning, brand performance and product development for organisations expanding into new international territories.

We evaluate the commercial potential of new territories through detailed market sizing, demand analysis and cultural insight.

Our work identifies the structural conditions of each market, the audiences most aligned to your offer, and the requirements for successful entry — providing an evidence base for strategic decision-making.

We map the competitive and category landscape within each target market, analysing competitor positioning, strengths, weaknesses and white-space opportunities.

This enables us to identify clearly differentiated routes and present evidence-based recommendations for local positioning and pricing strategy.

We map the competitive and category landscape within each target market, analysing competitor positioning, strengths, weaknesses and white-space opportunities.

This enables us to identify clearly differentiated routes and present evidence-based recommendations for local positioning and pricing strategy.

We measure how your brand and communications perform across markets by assessing awareness, perception, relevance, preference and commercial strength.

This reveals global versus local brand equity, identifies strengths and weaknesses, and highlights where marketing spend will achieve the greatest ROI.

How to Get Your Insights

As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

Upload a Briefing Document or RFP

Frequently Asked Questions

Find answers to common questions about our international services.

Any organisation planning global expansion or adapting products and communications across markets.
It depends on your objectives; we help determine the most efficient and commercially valuable scope for multi-country market research.
We work with in-market partners who understand local culture, language and behaviour.
Projects may combine qualitative exploration with quantitative validation to understand behaviour and size opportunities.
Yes — International research shapes and validates propositions for multi-market success and can include global concept testing.
Typically six to twelve weeks, depending on the number of markets involved.
Yes — our approach adapts to the decision-making dynamics of both.

Brandspeak in Numbers

As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.

3,000+

Focus Groups

25

Years

750+

Quantitative Studies

40

International Markets

1 Million+

Survey Participants

45

Languages Covered in Global Research

5,000+

Depth Interviews

Association for Qualitative Research (AQR)MRS Evidence Matters

Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

Brandspeak Blogs

Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.

Client Feedback

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.

Lauren Williams

Sarah Twist – Marketing Manager

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Zanya Fahy

It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!

Zanya Fahy

Georgie Burks, Brand Marketing Lead

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.

Mark Wilson

Animal Friends Insurance

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tönnjes

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.

DLKW

Work with Brandspeak

With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.

Get in Touch

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec W, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF