GrowthTrack: Advanced Brand Tracking

GrowthTrack is our advanced, globally deployable, brand tracking solution that measures performance across key customer touchpoints and reveals how they influence buyer behaviours. This provides you with clear guidance on where to focus your marcomms and brand efforts to drive growth.

The Benefits of GrowthTrack

Traditional trackers provide the brand metrics to monitor your brand's position in the marketplace. But GrowthTrack gives you much, much more.

Look Beyond Brand Measure

Look Beyond Brand Measure

Unlike traditional 'brand tracking', GrowthTrack measures and analyses all customer touchpoints; brand, comms and customer experience.

Smart Measures For Buyer Motivations

Smart Measures For Buyer Motivations

In recent years great strides have been made on what's most important to measure and track, if we're going to better understand buyer motivations. This includes 'mental availability' as a replacement for 'brand awareness' and Category Entry Points (CEPs) instead of brand image perceptions.

Map Out Buyer Dynamics

Map Out Buyer Dynamics

GrowthTrack maps out your buyer behaviour dynamics so that you can understand what proportion of buyers you're holding on to, what proportion you're losing to the competition, and how many you're taking from your competitors.

Understand The Competitive Landscape

Understand The Competitive Landscape

As well as mapping out the buyer dynamics of your brand, GrowthTrack also does the same for the competition. This means you also know how well you're operating, and the relative performance of competitor brands.

Identify Growth Drivers

Identify Growth Drivers

Through the application of advanced statistical analytics, GrowthTrack identifies the key drivers that underpin sales growth — i.e. the levers you can pull to increase defend your loyalist base and/or win over new buyers.

Built-In Scenario Testing

Built-In Scenario Testing

Our What-if Simulator tool allows us to scenario test the impact key drivers on buyer behaviours. Armed with this knowledge, we can gameplay different scenarios to identify the best mix of marcomms and branding efforts.

GrowthTrack Research Methods

GrowthTrack is primarily a quantitative research method that utilises online survey tools to collect the data needed. It then includes advanced statistical techniques to identify purchase drivers, then predictive what-if modelling to gameplay results.

Online Communities

Online Communities

Gather deeper insight through multi-day discussions, tasks and real-world activities.

Online Surveys

Online Surveys

Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.

Focus Groups & Depth Interviews

Focus Groups & Depth Interviews

Explore audience needs, perceptions and behaviours in rich qualitative detail.

Statistical Modelling & Data Analytics

Statistical Modelling & Data Analytics

Turn complex data into clear insight, revealing patterns, drivers and opportunities.

How to Get Your Insights

As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

Upload a Briefing Document or RFP

Frequently Asked Questions

Find answers to common questions about GrowthTrack.

It goes far beyond traditional trackers by capturing then linking all customer touchpoints to buyer behaviours and commercial performance, showing not just what is happening but what to do next.
Yes. It's a flexible framework that can be tailored to suit the needs, contexts, and situation of clients and categories across both B2B and B2C.
Yes. It provides direct comparisons with both established competitors and emerging challengers.
Yes. As a tracking programme, it constantly monitors results over time, revealing how well you retain, win and lose buyers.
Yes. This is a core deliverable of GrowthTrack. If marcomms is having an impact on sales, GrowthTrack will identify that. It will also show you if your marcomms is not having any impact.
Completely. All questions, touchpoints, KPIs, frequency and dashboards are tailored to your business.
Frequency depends on category speed; many organisations choose quarterly or biannual tracking.
Complete the form and we'll contact you within 24 hours to discuss objectives.
Brandspeak provides long-term guidance, senior expertise and trusted partnership to ensure GrowthTrack remains sharp, relevant and commercially valuable.

Brandspeak in Numbers

As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.

3,000+

Focus Groups

25

Years

750+

Quantitative Studies

40

International Markets

1 Million+

Survey Participants

45

Languages Covered in Global Research

5,000+

Depth Interviews

Association for Qualitative Research (AQR)MRS Evidence Matters

Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

Brandspeak Blogs

Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.

Client Feedback

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.

Lauren Williams

Sarah Twist – Marketing Manager

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Zanya Fahy

It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!

Zanya Fahy

Georgie Burks, Brand Marketing Lead

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.

Mark Wilson

Animal Friends Insurance

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tönnjes

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.

DLKW

Work with Brandspeak

With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.

Get in Touch

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec W, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF