Sectors

As market researchers we work across a vast range of B2C and B2B sectors, including a number that are niche or highly technical. For this reason, our team includes both generalists and specialists. Ask us about our experience in your sector.

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Sectors We Work In

We regularly support clients in fast-evolving and emerging sectors, delivering ad-hoc insight as new opportunities and technologies develop. At the same time, we have deep, long-standing experience across several established industries where we deliver project work on a continuous basis.

Higher Education Market Research

Higher Education Market Research

The higher education sector is increasingly competitive and fast-moving. Universities must communicate their strengths clearly, differentiate their faculties and programmes, and meet the evolving expectations of students from the UK and overseas.

Medical Market Research

Medical Market Research

Brandspeak provides market research services to support UK and global organisations across the NHS, private healthcare, primary care, pharmacy and medical product supply.

Telecoms, IT & Digital Market Research

Telecoms, IT & Digital Market Research

Brandspeak is a specialist telecoms, IT and digital market research agency, supporting UK and global clients across telecoms, SaaS, cloud services, cybersecurity, managed services and digital platforms.

Professional Services Market Research

Professional Services Market Research

Brandspeak is a specialist professional services market research agency, supporting UK and global organisations across legal, accountancy, audit firms, business and management consultancies, professional bodies, membership organisations, industry associations, chartered institutes, compliance and advisory services, architecture, engineering and technical services.

Holiday, Leisure & Travel Market Research

Holiday, Leisure & Travel Market Research

Brandspeak is a specialist holiday, leisure and travel market research agency, supporting UK and international organisations. Our research helps businesses achieve clarity of proposition, seamless experience delivery and the ability to adapt to evolving traveller behaviours.

FMCG Market Research Services

FMCG Market Research Services

Brandspeak delivers comprehensive FMCG market research across personal care, household, beauty, health, OTC, baby, pet and home-cleaning categories.

Retail Market Research Services

Retail Market Research Services

Brandspeak delivers UK and international retail market research that helps organisations understand shoppers, uncover unmet needs and strengthen product, brand and category performance.

International Market Research Agency

International Market Research Agency

Across North and South America, Europe, Asia Pacific and ANZ, our market research enables brands to assess the potential of new markets, develop products and services for multi-market launch, and optimise packaging and marketing communications for different regions.

B2B Market Research Agency

B2B Market Research Agency

Brandspeak’s B2B market research services — delivered across the UK and international markets — provide in-depth analysis of business audiences in your key industry verticals. Our insights help you understand the forces shaping decision-making, enabling you to make confident strategic choices and build meaningful competitive advantage.

Food and Beverage (F&B) Market Research Services

Food and Beverage (F&B) Market Research Services

Brandspeak delivers end-to-end food and beverage research to support product and service development, testing, launch and long-term performance across B2C and B2B markets.

Financial Services Market Research

Financial Services Market Research

The financial services sector is one of the most competitive, fast-moving, and highly regulated in the world. Success demands more than market-leading products — it requires trust, relevance, and a seamless end-to-end customer experience.

Examples of Using Market Research

Entering New Markets

Evaluation of new markets for potential product / service launch, to identifying the specific criteria for launch success.

Proposition Development

Assessment of new propositions at different stages of development, identifying essential changes and improvements required to maximise uptake.

Marketing Communications

Review and optimisation of marketing communications (e.g. website, email, social media, OOH, brochure) to boost their potential to attract, inform, acquire and retain customers.

Develop Customer Personas

Development of customer personas and segmentation models based on the target audience demographics, attitudes and behaviours best able to deliver effective targeting.

Improve Customer Satisfaction

Assessment and optimisation of customer satisfaction levels, both overall and at individual stages of the customer journey.

Advertising Concepts

Testing and refinement of advertising concepts before launch, ensuring they resonate with the target audience and deliver the intended message.

Brandspeak Blogs

Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.

Work with Brandspeak

With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.

Get in Touch

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec W, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF