
Workshopping and Co-creation
A collaborative forum for exploring existing ideas and developing new concepts.
Consumer Insight for Brand, Product & Category Growth

FMCG market research encompasses the qualitative, quantitative and behavioural research methods used to understand consumers, shoppers, competitors and category dynamics across fast-moving consumer goods markets.
It enables organisations to clarify evolving needs, test propositions, optimise pack and format strategy, refine pricing, evaluate in-store performance and validate new product opportunities.
Research also supports retailers by improving shelf layout, merchandising, promotional strategy and category role definition.
Ultimately, FMCG market research provides the evidence required to guide decision-making across brand, product and retail environments—ensuring investments in innovation, communication and experience consistently align with what matters most to consumers and shoppers.
Brandspeak’s FMCG market research expertise enables manufacturers and retailers to make confident decisions rooted in real consumer, shopper and category behaviour.
FMCG insight clarifies how categories are structured, what drives repertoire behaviour and which choice cues matter most. This allows brands and retailers to define category roles, optimise portfolio balance and allocate resources to product lines with the strongest potential for long-term growth.
Research identifies how shoppers interpret pack design, claims, formats and variants under real decision pressure. Findings guide the development of clearer, more motivating packaging that improves standout, navigation and conversion online and in-store.
FMCG market research reveals how shoppers move through fixtures, what attracts attention and where friction or confusion occurs. Insights support stronger merchandising, promotional strategy and shelf optimisation, improving basket size and strengthening retailer–supplier collaboration.
FMCG insight validates ideas early and identifies the refinements needed for product range or brand updates. This reduces commercial risk, shortens development cycles and increases the success rate of innovation across both established and emerging FMCG categories.
Brandspeak uses qualitative, quantitative, behavioural and shopper research—including ethnography, in-store observation, surveys, interviews, co-creation and conjoint analysis—to reveal how people shop, choose and use FMCG products. These methods provide a robust evidence base for strategic and commercial decision-making.

A collaborative forum for exploring existing ideas and developing new concepts.
Reveal how audiences view and process your communications and visual assets.

Observe real-life behaviour to understand authentic actions, needs and decision-making moments.

Explore audience needs, perceptions and behaviours in rich qualitative detail.

Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.

Identify market trends, competitor activity and category insights using desk research.
As an FMCG market research agency Brandspeak provides research across personal care, household, beauty, baby, OTC, pet care and cleaning categories, supporting product development, brand optimisation, retail performance and strategic growth for manufacturers and retailers.
As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
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We learn about your needs and goals and how to achieve them.
Find answers to common questions about our FMCG market research services.
As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.
Focus Groups
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Quantitative Studies
International Markets
Survey Participants
Languages Covered in Global Research
Depth Interviews


Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.
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We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.
Lauren Williams
Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!
Sarah Twist – Marketing Manager
It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!
Zanya Fahy

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.
Georgie Burks, Brand Marketing Lead
Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.
Mark Wilson

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
Strategy & Insight Manager | Animal Friends Insurance
Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
Tom Suberg
From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
Verity Kimber
From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
Leading life and pensions provider
It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.
DLKW
With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.
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