Expert Insights

Customer Satisfaction Research

Brandspeak provides B2C and B2B customer satisfaction research that helps organisations understand ongoing performance and improve loyalty. We track customer satisfaction and loyalty over time, giving you clear insight into how customers think you're performing across key touchpoints.

Customer Satisfaction Market Research?

What is Customer Satisfaction Market Research?

Customer satisfaction research identifies how well your organisation meets customer needs, expectations and experience requirements. Brandspeak conducts this research using qualitative and quantitative techniques, alongside social media listening, to understand satisfaction and loyalty levels.

Most studies begin with recognised, quantitative measures such as CSAT and NPS. These universal indicators provide a clear benchmark for performance and highlight areas of strength and weakness. Once these metrics reveal the symptoms, further diagnostics explore the underlying causes.

Customer satisfaction research reveals the drivers of satisfaction, the actions required to address issues, and the benchmarks needed to monitor improvement over time across digital and non-digital environments.

The Benefits of Customer Satisfaction Research

By undertaking customer satisfaction research your organisation can:

Create Strong Satisfaction and Loyalty Benchmarks

Create Strong Satisfaction and Loyalty Benchmarks

Customer Satisfaction Score (CSAT) and Net Promoter Scores (NPS) provide a clear, quantitative baseline for overall satisfaction and loyalty. These metrics enable organisations to benchmark performance, track changes over time, spot emerging issues and assess whether experience improvements are delivering commercial impact.

Pinpoint Touchpoints Depressing Satisfaction

Pinpoint Touchpoints Depressing Satisfaction

Customer satisfaction research identifies the issues that depress satisfaction and weaken competitiveness, acquisition or retention. By clarifying the exact nature and commercial impact of these problems, it gives organisations the direction needed to prioritise changes that drive meaningful improvement.

Find Experience Elements That Matter Most

Find Experience Elements That Matter Most

Uncover what customers genuinely value and which elements of the experience carry the greatest influence on satisfaction, loyalty and advocacy. This enables organisations to make better-informed decisions about where investment should be focused to maximise commercial return and strengthen overall experience performance.

Plan More Effectively

Plan More Effectively

It strengthens future planning by clearly identifying the key satisfaction and loyalty drivers across different audiences. Understanding how expectations differ enables organisations to tailor experience strategies, product design and service delivery to the needs of each segment, improving long-term loyalty and competitive resilience.

Customer Satisfaction Research Methods

Brandspeak uses qualitative interviews, focus groups, ethnography, quantitative surveys and neuromarketing tools to understand satisfaction, loyalty and customer experience. Quantitative work typically incorporates CSAT and NPS as baseline measures, followed up with an exploration of the rational and emotional drivers that underlie these metrics, helping organisations prioritise improvements to strengthen satisfaction and long-term loyalty.

Focus Groups & Depth Interviews

Focus Groups & Depth Interviews

Explore audience needs, perceptions and behaviours in rich qualitative detail.

Workshopping and Co-creation

Workshopping and Co-creation

A collaborative forum for exploring existing ideas and developing new concepts.

Online Surveys

Online Surveys

Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.

Ethnography & Observational Research

Ethnography & Observational Research

Observe real-life behaviour to understand authentic actions, needs and decision-making moments.

Statistical Modelling & Data Analytics

Statistical Modelling & Data Analytics

Turn complex data into clear insight, revealing patterns, drivers and opportunities.

Secondary Research & Market Intelligence

Secondary Research & Market Intelligence

Identify market trends, competitor activity and category insights using desk research.

Customer Satisfaction Research Services

Brandspeak delivers customer satisfaction research that diagnoses experience issues, evaluates touchpoints and identifies the actions required to increase satisfaction, loyalty and competitive strength across digital and non-digital journeys, beginning with core CSAT and/or NPS measurement.

We identify the specific touchpoints and issues responsible for depressing satisfaction levels. This includes assessing the impact of those issues on purchase and loyalty, and determining the solutions needed to resolve them within customer expectations and operational constraints. These diagnostics build on initial CSAT or NPS findings to target the areas that matter most.

We conduct online surveys, phone interviews and intercepts to measure overall satisfaction and loyalty. Tracking core metrics over time reveals how customers think you're performing, how satisfaction is changing and which improvements create meaningful uplift.

Using auto-ethnography, accompanied shops, web-assisted surfs and depth interviews, we explore customer experience in detail. This provides rich, contextualised understanding of behaviours, expectations and pain points, helping explain movements in CSAT or NPS and supporting more confident experience improvement planning.

How to Get Your Insights

As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

Upload a Briefing Document or RFP

Frequently Asked Questions

Find answers to common questions about Customer Satisfaction research services.

It measures customer satisfaction, loyalty, expectations and experience quality, including CSAT and NPS.
Yes. It identifies issues affecting specialist B2B audiences.
Yes. We track satisfaction and loyalty over time.
Yes. We identify specific experience issues harming satisfaction.
Yes. We use interviews, groups and deep-dive methods.
Yes. We assess both digital and non-digital experiences.

Brandspeak in Numbers

As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.

3,000+

Focus Groups

25

Years

750+

Quantitative Studies

40

International Markets

1 Million+

Survey Participants

45

Languages Covered in Global Research

5,000+

Depth Interviews

Association for Qualitative Research (AQR)MRS Evidence Matters

Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

Brandspeak Blogs

Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.

Client Feedback

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.

Lauren Williams

Sarah Twist – Marketing Manager

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Zanya Fahy

It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!

Zanya Fahy

Georgie Burks, Brand Marketing Lead

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.

Mark Wilson

Animal Friends Insurance

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tönnjes

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.

DLKW

Work with Brandspeak

With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.

Get in Touch

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec W, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF