Quantitative Research
Brandspeak delivers quantitative market research that provides the robust, data-driven insight that B2C and B2B organisations worldwide use to make confident, evidence-based decisions.

What Is Quantitative Research?
Quantitative research uses structured survey tools and techniques to collect numerical & measurable data from target audiences at scale.
Advanced modelling techniques can also be applied to identify the attributes most responsible for driving attitudes, choices and behaviour. They reveal which ones matter most, how people make trade-offs and how different scenarios are likely to influence adoption or demand.
Advanced modelling transforms raw data into predictive, commercially meaningful insight that supports confident strategic planning.
Common advanced techniques include conjoint analysis, MaxDiff, regression modelling, drivers analysis and segmentation modelling.
The Benefits of Quantitative Research
Quantitative Research provides readily measurable and comparable data, which facilitates thorough analysis. The precision of this data enables businesses to arrive at well-grounded decisions.
Strengthen Confidence In Decision-Making
Quantitative research de-risks strategic decision-making by replacing assumption with clarity, ensuring strategic choices are grounded in statistically robust insight rather than subjective opinion or anecdotal feedback.
Reveal Performance Trends And Opportunity Gaps
Tracking structured metrics such as brand health, advertising effectiveness, NPS, and CSAT over time highlights issues and opportunities early, as well as pinpointing where improvements will deliver the strongest commercial impact.
Strengthen Market And Category Understanding
By quantifying category size, competitor reach, demand patterns and unmet needs, quantitative research provides a clear picture of where and how brands can compete. This evidence guides market entry, supports portfolio optimisation and highlights opportunity spaces with strong commercial potential.
Quantitative Research Services
Brandspeak designs quantitative research programmes that deliver the commercially actionable insights that inform market assessment, segmentation, product development, customer experience monitoring, communications optimisation and brand performance measurement in B2C and B2B environments.
How to Get Your Insights
We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
Step One
Fill in the form and click submit.
Step Two
Our team will contact you within 24 hours.
Step Three
We learn about your needs and goals and how to achieve them.
Frequently Asked Questions
Find answers to common questions about our services.
Brandspeak in Numbers
As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.
Focus Groups
Years
Quantitative Studies
International Markets
Survey Participants
Languages Covered in Global Research
Depth Interviews


Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.
Brandspeak Blogs
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Client Feedback

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.
Lauren Williams
Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!
Sarah Twist – Marketing Manager
It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!
Zanya Fahy

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.
Georgie Burks, Brand Marketing Lead
Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.
Mark Wilson

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
Strategy & Insight Manager | Animal Friends Insurance
Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
Tom Suberg
From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
Verity Kimber
From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
Leading life and pensions provider
It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.
DLKW
Work with Brandspeak
With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.
Get in TouchLondon
1st Floor, 239 Kensington High St, London W8 6SN
Bristol
2430 / 2440 The Quadrant, Aztec W, Bristol BS32 4AQ
Birmingham
The Lewis Building, Bull St, Birmingham B4 6AF
