Quantitative Research

Brandspeak delivers quantitative market research that provides the robust, data-driven insight that B2C and B2B organisations worldwide use to make confident, evidence-based decisions.

Quantitative Research?

What Is Quantitative Research?

Quantitative research uses structured survey tools and techniques to collect numerical & measurable data from target audiences at scale.

Advanced modelling techniques can also be applied to identify the attributes most responsible for driving attitudes, choices and behaviour. They reveal which ones matter most, how people make trade-offs and how different scenarios are likely to influence adoption or demand.

Advanced modelling transforms raw data into predictive, commercially meaningful insight that supports confident strategic planning.

Common advanced techniques include conjoint analysis, MaxDiff, regression modelling, drivers analysis and segmentation modelling.

The Benefits of Quantitative Research

Quantitative Research provides readily measurable and comparable data, which facilitates thorough analysis. The precision of this data enables businesses to arrive at well-grounded decisions.

Strengthen Confidence In Decision-Making

Strengthen Confidence In Decision-Making

Quantitative research de-risks strategic decision-making by replacing assumption with clarity, ensuring strategic choices are grounded in statistically robust insight rather than subjective opinion or anecdotal feedback.

Reveal Performance Trends And Opportunity Gaps

Reveal Performance Trends And Opportunity Gaps

Tracking structured metrics such as brand health, advertising effectiveness, NPS, and CSAT over time highlights issues and opportunities early, as well as pinpointing where improvements will deliver the strongest commercial impact.

Strengthen Market And Category Understanding

Strengthen Market And Category Understanding

By quantifying category size, competitor reach, demand patterns and unmet needs, quantitative research provides a clear picture of where and how brands can compete. This evidence guides market entry, supports portfolio optimisation and highlights opportunity spaces with strong commercial potential.

Quantitative Research Services

Brandspeak designs quantitative research programmes that deliver the commercially actionable insights that inform market assessment, segmentation, product development, customer experience monitoring, communications optimisation and brand performance measurement in B2C and B2B environments.

We deliver large-sample studies that quantify market size, competitive structure, category perceptions and emerging opportunities.

Our research identifies key players, unmet needs and commercial threats, helping brands assess whether a market gap exists and whether that gap is commercially viable.

These insights support strategic decision-making related to market entry, product expansion and strategic growth.

Using robust cluster analysis, we identify high-value audience sub-groups based on attitudes, behaviours, needs and demographics.

These segments are profiled to reveal their motivations, decision drivers and value potential, enabling far more accurate targeting and clearer proposition focus.

This evidence-based approach creates meaningful personas that help teams prioritise opportunities, tailor communications and align strategy around the audiences most likely to deliver growth.

We use quantitative concept and proposition frameworks to evaluate appeal, relevance, feature strength, benefit clarity, usage intent, usage frequency, distribution expectations, packaging reactions and price sensitivity.

These structured, statistically robust studies guide go/no-go decisions, identify improvement opportunities and provide commercial clarity at every stage of development.

We design continuous and periodic tracking programmes that quantify brand health, monitor competitive movement and reveal how perceptions shift over time. Using robust, repeatable metrics, we measure awareness, mental availability, consideration, preference, Category Entry Points, associations, distinctiveness and loyalty to understand the drivers of brand strength.

These insights highlight emerging risks, diagnose performance issues and quantify the impact of marketing activity. By combining longitudinal data with clear commercial interpretation, our tracking helps teams stay ahead of competitors, refine strategy and ensure brand investment delivers measurable, sustained growth.

Brandspeak delivers online quantitative research surveys for B2C and B2B clients worldwide. Using advanced survey tools, we gather insightful data on markets and target audiences, then apply analytics such as cross-tabs, driver analysis, conjoint and predictive modelling to uncover deeper insights.

Online surveys are fast, flexible and cost-effective, offering high response rates, broad geographic reach and real-time data delivery. They support diverse question formats, work across all devices and avoid interviewer bias. Ideal for market assessment, segmentation, innovation, brand tracking, CX and pricing, we manage the full process from design to analysis and reporting.

How to Get Your Insights

We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

Upload a Briefing Document or RFP

Frequently Asked Questions

Find answers to common questions about our services.

Attitudes, behaviours, perceptions and preferences across large, representative samples.
Yes — we reach hard-to-reach decision-makers using global specialist panels.
Yes — with full programming, routing and multimedia stimulus.
Yes — research is delivered in 40+ global markets.
They vary by objective but always meet statistical reliability.
Yes — segmentation, conjoint, MaxDiff, drivers analysis and more.
Yes — we deliver brand tracking, U&A and GrowthTrack assessments.
Yes — for recall, cut-through, relevance, comprehension and impact.
Yes — Van Westendorp, Gabor-Granger and conjoint-based pricing are available.
Most quantitative studies run from 6–8 weeks.

Brandspeak in Numbers

As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.

3,000+

Focus Groups

25

Years

750+

Quantitative Studies

40

International Markets

1 Million+

Survey Participants

45

Languages Covered in Global Research

5,000+

Depth Interviews

Association for Qualitative Research (AQR)MRS Evidence Matters

Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

Brandspeak Blogs

Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.

Client Feedback

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.

Lauren Williams

Sarah Twist – Marketing Manager

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Zanya Fahy

It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!

Zanya Fahy

Georgie Burks, Brand Marketing Lead

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.

Mark Wilson

Animal Friends Insurance

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tönnjes

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.

DLKW

Work with Brandspeak

With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.

Get in Touch

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec W, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF