
Focus Groups & Depth Interviews
Explore audience needs, perceptions and behaviours in rich qualitative detail.
Expert UK Insight Agency

Telecommunications, IT market research and digital market research use qualitative, quantitative, ethnographic and neuroscience-based methods to help organisations understand users, buyers, stakeholders, competitors and technology adoption behaviours. The insights we provide drive decisions around brand development, product design, messaging, innovation, pricing and go-to-market strategy.
These sectors are defined by rapid innovation, intense competition and constantly evolving customer expectations, where growth depends on relevance, reliability and a seamless experience across every touchpoint.
Research is available for Telecoms networks, infrastructure providers, Mobile operators, MVNOs, broadband providers, hosting and data centres, Cybersecurity platforms, managed security services, SaaS, PaaS, enterprise software providers, IT services, MSPs, systems integrators, Digital products, apps and platform developers.
Telecoms, IT and digital market research from Brandspeak will enable you to:
We uncover perceptions, trust drivers and reasons why users choose one provider over another. Our insights inform stronger positioning, clearer value propositions and brands that stand out in fast-moving, innovation-driven markets.
We validate demand for new digital products, telecom propositions, IT services or software solutions. Our insights identify adoption triggers and barriers early, ensuring development is aligned with real customer needs and reducing the risk of costly missteps.
We reveal buyer priorities, procurement behaviours and the messages that resonate with technical and non-technical audiences across B2B and B2C markets. Our insights enhance targeting, reduce wasted spend and increase the impact of sales and marketing activity.
We highlight friction points in digital journeys, service onboarding, support interactions and product UX. These insights guide improvements that increase satisfaction, reduce churn and strengthen long-term loyalty in highly competitive categories.
Brandspeak combines qualitative, quantitative, ethnographic and neuroscience-driven methods — including user testing, depth interviews, focus groups, customer journey mapping, surveys, eye-tracking, implicit testing and experience diagnostics to reveal what users and buyers do, think and feel; providing clear evidence for confident decision-making.

Explore audience needs, perceptions and behaviours in rich qualitative detail.

Identify market trends, competitor activity and category insights using desk research.

Observe real-life behaviour to understand authentic actions, needs and decision-making moments.

Gather deeper insight through multi-day discussions, tasks and real-world activities.

Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.

Turn complex data into clear insight, revealing patterns, drivers and opportunities.

Measure instinctive attitudes and emotional reactions at scale for clear, reliable evidence.
Brandspeak delivers a broad suite of research services designed to support growth, innovation and competitive advantage across consumer and business markets. These include:
As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
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We learn about your needs and goals and how to achieve them.
Find answers to common questions about our telecoms, IT and digital research services.
As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.
Focus Groups
Years
Quantitative Studies
International Markets
Survey Participants
Languages Covered in Global Research
Depth Interviews


Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.
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We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.
Lauren Williams
Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!
Sarah Twist – Marketing Manager
It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!
Zanya Fahy

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.
Georgie Burks, Brand Marketing Lead
Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.
Mark Wilson

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
Strategy & Insight Manager | Animal Friends Insurance
Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
Tom Suberg
From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
Verity Kimber
From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
Leading life and pensions provider
It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.
DLKW
With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.
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