Neuromarketing Research Services
Brandspeak delivers B2C and B2B neuromarketing research that measures subconscious, instinctive reactions to creative assets, experiences and communications.
Research Methods
Our market research toolkit is comprehensive and contains all the latest solutions. Whatever your project, we’ll deliver the insights you need.
Our Research Methods
Brandspeak offers a comprehensive range of traditional and AI-enhanced research services, to meet every possible research requirement relating to your brand, product or service, marketing communications and channel delivery. They are all covered by the 6 core research methods outlined below:
Quantitative Research
Brandspeak delivers quantitative research that provides the robust, data-driven insight that B2C and B2B organisations worldwide use.
Qualitative Research
Brandspeak delivers B2C and B2B qualitative research in the UK and globally, uncovering how and why people think, feel and behave the way they do.
Secondary Research Services
Secondary research, or desk research, provides a fast, cost-effective way to understand new market potential.
Ethnographic Research Services
Brandspeak delivers immersive ethnographic research that reveals how and why consumers interact with products, services and experiences in real-world environments.
Focus Groups
Brandspeak delivers expertly moderated B2C and B2B focus groups across a wide range of sectors, including FMCG, financial services, technology, healthcare, telecoms and retail.
Examples of Using Market Research
Entering New Markets
Evaluation of new markets for potential product / service launch, to identifying the specific criteria for launch success.
Proposition Development
Assessment of new propositions at different stages of development, identifying essential changes and improvements required to maximise uptake.
Marketing Communications
Review and optimisation of marketing communications (e.g. website, email, social media, OOH, brochure) to boost their potential to attract, inform, acquire and retain customers.
Develop Customer Personas
Development of customer personas and segmentation models based on the target audience demographics, attitudes and behaviours best able to deliver effective targeting.
Improve Customer Satisfaction
Assessment and optimisation of customer satisfaction levels, both overall and at individual stages of the customer journey.
Advertising Concepts
Testing and refinement of advertising concepts before launch, ensuring they resonate with the target audience and deliver the intended message.
Brandspeak Blogs
Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.
Work with Brandspeak
With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.
Get in TouchLondon
+44 (0) 203 858 0052
1st Floor, 239 Kensington High St, London W8 6SN
Bristol
+44 (0) 1174 07 0187
2430 / 2440 The Quadrant, Aztec W, Bristol BS32 4AQ
Birmingham
+44 (0) 121 314 4647
The Lewis Building, Bull St, Birmingham B4 6AF