Get Insights Into your Competition

Competitor Analysis Service

Using Brandspeak's competitor analysis research, you can obtain detailed information about competitors currently operating in markets that are of interest..

Competitor Analysis?

What is Competitor Analysis?

Competitor analysis research involves the gathering and evaluation of information about brands and organisations competing within your target market.

This may include analysis of their strategy, proposition, positioning, product strengths and weaknesses, distribution channels, customer base, pricing and other commercially-significant factors.

The information and insights gathered are then used to create a composite picture of the market, and to identify areas of opportunity or threat.

The Benefits of Competitor Analysis Research

Competitor analysis research from Brandspeak helps businesses make informed decisions regarding:

New Market Entry

New Market Entry

With our research, you will gain a clear understanding of marketplace dynamics, competitive players, the nature of the offer required, and the potential size of the opportunity when entering a new market or extending your brand into an adjacent one.

Market Share

Market Share

If you are losing market share, we'll identify which competitors are gaining ground, why this is happening, and the actions required to respond effectively.

Brand Health Optimisation

Brand Health Optimisation

By measuring your brand's KPIs against those of your competitors, you can obtain a snapshot of your brand's relative fitness and identify the improvements needed to strengthen future performance.

Competitor Analysis Research Methods

Brandspeak provides a wide range of methods including secondary research, surveys, interviews, focus groups and consultancy workshops to analyse competitors. These methods provide comprehensive insights into competitor strategy, positioning, performance and emerging market opportunities.

Online Surveys

Online Surveys

Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.

Focus Groups & Depth Interviews

Focus Groups & Depth Interviews

Explore audience needs, perceptions and behaviours in rich qualitative detail.

Statistical Modelling & Data Analytics

Statistical Modelling & Data Analytics

Turn complex data into clear insight, revealing patterns, drivers and opportunities.

Secondary Research & Market Intelligence

Secondary Research & Market Intelligence

Identify market trends, competitor activity and category insights using desk research.

Competitor Analysis Services

Our services uncover competitor strategies, map market opportunities, and monitor brand performance. Insights support strategic decision-making, protect market share, and drive growth through actionable, evidence-based recommendations.

We identify and map the target audiences, propositions, product features and benefits, distribution strategies, pricing and customer service of your key competitors. Our report will enable you to understand the relative positioning of your brand, and what you need to do to make it more competitive.

We combine competitor analysis – including proposition weaknesses and gaps – with customer research – focusing on unmet needs – to identify potential, new proposition start points for your brand. We examine their potential in research before turning the strongest ones into concepts for further evaluation and onward development.

We evaluate your brand's performance against key competitors. The research is tailored to the needs of your brand and can include metrics such as market share, mental availability, key associations, product quality, customer satisfaction and loyalty. Performance evaluation can be conducted as a one-off exercise or as part of an ongoing brand tracking programme.

How to Get Your Insights

As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

Upload a Briefing Document or RFP

Brandspeak in Numbers

As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.

3,000+

Focus Groups

25

Years

750+

Quantitative Studies

40

International Markets

1 Million+

Survey Participants

45

Languages Covered in Global Research

5,000+

Depth Interviews

Association for Qualitative Research (AQR)MRS Evidence Matters

Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

Brandspeak Blogs

Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.

Client Feedback

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.

Lauren Williams

Sarah Twist – Marketing Manager

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Zanya Fahy

It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!

Zanya Fahy

Georgie Burks, Brand Marketing Lead

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.

Mark Wilson

Animal Friends Insurance

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tönnjes

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.

DLKW

Work with Brandspeak

With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.

Get in Touch

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec W, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF