Board-level consumer engagement
The Main Board of this leading UK home and motor insurer wished to speak directly with consumers — to explore and better understand the attitudes, behaviours and unmet needs of their target audience.
The Issue
The Main Board of this leading, UK home and motor Insurer wished to speak directly to consumers, to explore and reconcile a number of key, strategic issues prior to flotation.
The issues related to:
Brandspeak was asked to develop and manage a consumer engagement programme that would give each of the individual Board members the opportunity to engage in dialogue with consumers around the particular issues for which they had individual responsibility.
The Solution
Brandspeak devised and ran a highly tailored series of consumer engagement events over a 6-week period, where individual Board members were able to have direct access to members of the public. Events took place in the Contact Centre, in online communities, in focus groups, in-home and in 1-2-1 speed-dating sessions.
The Outcome
Following each event Brandspeak moderated a series of ‘one-and-done’ Board workshops. Directors presented their individual insights and Brandspeak supplemented these with relevant excerpts from wider, qualitative and quantitative research already conducted by the company, before providing a summary for each issue. Each workshop concluded with a series of initiatives being agreed for individual directors to then take away and implement.
For more information about Board-level consumer engagement call +44(0)2038580052
Client Feedback
We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.
Lauren Williams
Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!
Sarah Twist – Marketing Manager
It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!
Zanya Fahy
Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.
Georgie Burks, Brand Marketing Lead
Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.
Mark Wilson
We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
Strategy & Insight Manager | Animal Friends Insurance
Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
Tom Suberg
From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
Verity Kimber
From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
Leading life and pensions provider
It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.
DLKW