Bringing the UK back to Life

22 April 2020

Bringing the UK back to Life
Share This Post

The Public’s View on the Government-Imposed Lockdown and how it should be Relaxed

22nd April 2020

YouGov has just published the results of a survey conducted to assess the public’s view on the current lockdown and how and when the different measures should be relaxed or lifted.

Whilst a minority of the population are still flouting the Government-imposed rules, the survey results paint a picture of a population that is broadly in favour of the lockdown restrictions and the disruption they are causing -  even to the extent of wishing them to be extended.

For example, when asked about whether the Government should start loosening restrictions in c. 3 weeks as has been widely mooted, only 30% agreed it would be the right time,  whilst 26% felt that it would be the wrong time (i.e. it would be too early).  44% said they don’t know.

Regarding the criteria that the Government should use to determine whether or not the lockdown should be relaxed, the public again took a cautious view. 32% felt there has to be a ‘substantial’ fall in daily deaths beforehand, whilst 37% wished the Government to take a harder line and wait until no new cases are being reported.

The public was also clear about what the Government’s priorities should be, once it begins to lift the lockdown.

The reopening of schools and getting people back to work were regarded as the top priorities, whilst allowing people to travel to the UK from other countries and the holding of large events (such as sports or music festivals) were regarded as the lowest.

Finally, YouGov’s survey addressed a commonly-held view in the press that certain groups (e.g. those under 40) should have restrictions relaxed ahead of others. 

The survey revealed that 42% felt this would be wrong, with only 36% thinking this would be the right thing to do. 

On the other hand, 48% agreed that it would be right to both right and fair to loosen lockdown restrictions for NHS workers ahead of the general population.

Overall, YouGov’s survey paints a picture of a nervous public, that wishes to err on the side of caution at this present time.

Get in Touch

Client Feedback

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.

Lauren Williams

Sarah Twist – Marketing Manager

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Zanya Fahy

It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!

Zanya Fahy

Georgie Burks, Brand Marketing Lead

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.

Mark Wilson

Animal Friends Insurance

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tönnjes

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.

DLKW