Our Market Research Toolkit

Qualitative Research
A broad range of face-to-face and online research approaches to explore the rational and emotional thoughts, needs and expectations of B2C and B2B customers in real detail.

Quantitative Research
Online, mobile and face-to-face methodologies for quantifying the needs, preferences and behaviours of B2B and B2C audiences.

Ethnography
In-the-moment observation of consumers undertaking tasks at home or on the move. Provides highly contextualised understanding of how and why consumers behave as they do.

Neuromarketing
Eye-tracking, facial coding and EEG tools for capturing, analysing and measuring the System 1, non-conscious, emotional responses of consumers to marketing stimuli.
Face-To-Face Qualitative
We offer a broad range of qualitative market research approaches including:
- Group discussions
- Depth interviews
- Accompanied and filmed Ethnography
- Video diaries
- Intercepts
- Expert interviews
- Immersion workshops
- Brand safaris
- Eye-tracking
- Facial coding
Digital Qualitative
Our industry-leading, online qualitative market research platform provides:
- Bulletin boards
- Communities
- Online diaries
- Webcam focus groups
- Mystery shopping
- Mobile auto-ethnography
- Concept development and evaluation
- A pin board / sticky note facility for evaluating advertising, concepts, and copy
- Simultaneous translation in to 20 languages
Quantitative
Our quantitative market research capabilities include:
- Drivers analysis
- Needs and attitudinal segmentation
- Behavioural analysis
- Concept testing
- Communications testing
- Pricing studies
- Brand tracking
Get in Touch
For more information please contact us on : +44 (0) 203 858 0052 on at enquiries@brandspeak.co.uk
What Clients Say About Our Agency
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