BrandSpeak’s research services are used to develop, optimise and monitor brands, create targetable segments and personas, build exciting new products & services, deliver sector-leading customer experiences – and much more. Choose from any of our services here or get in touch directly to discuss the data and insights you need to grow your brand, and how BrandSpeak can help you acquire it.
BrandSpeak delivers B2C and B2B communications research that evaluates how messages, visuals and formats perform across print, digital and out-of-home channels.
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BrandSpeak provides packaging research that supports the development of effective, category-relevant pack solutions across global markets.
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Understand how your events and in-person experiences are being perceived by your target audience.
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Understand your brand's performance and health to maximise brand strength, market share and profitability.
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BrandSpeak provides B2C and B2B customer satisfaction research that helps organisations understand ongoing performance and improve loyalty.
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Using BrandSpeak's competitor analysis research, you can obtain detailed information about current competitors operating in markets you are thinking about entering.
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Our brand consultancy blends strategic intelligence with insight-driven creativity to unlock what makes a brand truly distinctive.
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Advertising development research supports brands throughout the creative process by providing audience-based evaluation at each stage.
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BrandSpeak delivers global Customer Experience (CX) and User Experience (UX) research that reveals how people interact with your brand across offline and digital environments.
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BrandSpeak delivers B2C and B2B brand tracking research that helps organisations understand brand health, diagnose performance issues and identify growth opportunities across markets.
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Customer segmentation research enables brands to understand their different audience groups to target, communicate and serve them effectively.
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BrandSpeak delivers tailored market research services to help businesses understand customers, competitors, and market trends.
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GrowthTrack is our advanced, globally deployable, tracking solution that measures performance across key customer touchpoints and reveals how they influence buyer behaviours.
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BrandSpeak supports global organisations with NPD research throughout the innovation journey, providing evidence-based guidance at every stage.
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Evaluation of new markets for potential product / service launch, to identifying the specific criteria for launch success.
Assessment of new propositions at different stages of development, identifying essential changes and improvements required to maximise uptake.
Review and optimisation of marketing communications (e.g. website, email, social media, text, OOH, brochure, magazine), to boost their potential to attract, inform, acquire and, / or retain customers.
Development of customer personas and segmentation models based on the target audience demographics, attitudes and behaviours best able to deliver effective targeting.
Assessment and optimisation of customer satisfaction levels, both overall and at individual stages of the customer journey.
Review of TV advertising concepts and animatics, to determine relevance and appeal - and identify any issues that may be reducing impact.
Les études de marché sont nées à l'origine de la discipline rigoureuse du réalisme commercial. Le pont entre les objectifs de la salle de...
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Le langage, les symboles et les couleurs sont autant d'exemples de signes visuels qui communiquent un sens. L'étude de ces signes est appelée...
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At Brandspeak, we believe it’s time for ad testing to evolve - from being diagnostic and descriptive to being predictive and ac…
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Table des matières Sur les marchés financiers B2C et B2B d'aujourd'hui, la réputation d'une marque n'est plus une mesure douce - c'est un facteur décisif...
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Table des matières Investir dans la segmentation est presque toujours payant. Il agit souvent comme un catalyseur, fournissant des informations essentielles...
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Table des matières Dans le paysage concurrentiel du B2B, diffuser un message unique à un marché vaste et indéfini est une recette pour le gâchis....
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Table des matières La segmentation B2B est le processus qui consiste à diviser le public cible d'une organisation en groupes plus petits - ou segmen...
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Table of Contents After many years of delivering brand trackers - and hearing firsthand the most crucial questions - So what? a…
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Pour les entreprises qui cherchent à collecter des données qualitatives et quantitatives auprès de leurs clients actuels et potentiels...
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Table des matières Choisir la bonne agence d'études de marché peut faire la différence entre une croissance rentable de la marque et des dépenses...
Lire la suiteWith offices across major cities we provide global reach with local expertise.
+44 (0) 203 858 0052
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+44 (0) 1174 07 0187
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+44 (0) 121 314 4647
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