Group-57-4 Experiential Marketing Research
Evaluate Event Impact

Investigación sobre marketing experiencial

Understand how your events and in-person experiences are being perceived by your target audience. From improving attendance to calculating the ROI of sponsorships, BrandSpeak’s experiential marketing research will allow you to make data-led decisions.

What is Experiential Marketing?

Experiential marketing connects with consumers through branded, real-world experiences that create memorable interactions, fostering strong emotional connections, increasing loyalty, and driving word-of-mouth.
We measure campaign impact by assessing both the immediate experience and its lasting effect to ensure marketing goals and a positive ROI are achieved. Our research involves two stages: an immediate evaluation at the event and a follow-up weeks or months later to gauge long-term outcomes.
BrandSpeak evaluates success using mixed-mode research, including face-to-face interviewing and subsequent online or telephone surveys. This helps create memorable experiences to increase brand loyalty, gain data needed to plan your next event and understand your event ROI.

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The Benefits of Experiential Marketing Research

Our research helps you create memorable experiences, gain the data needed to improve events and understand the ROI of your events.

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Measure Event Performance

By carrying out a robust Experiential Marketing Research evaluation we can measure the performance of your campaign through brand ambassador/staff engagement, attendee enjoyment, brand impact, and consumer attitude changes.

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Demostrar el ROI

We can calculate the ROI of your events through a measure of: Hard ROI, the increase in sales value generated by the campaign, and/or Soft ROI, the uplift in key brand measures such as brand loyalty, purchase intent, or brand warmth.

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Optimizar futuras campañas

We are able to carry out analysis of your data to identify areas of campaign optimisation, such as any need for increased consumer engagement, requirements to amplify key brand messages or a push to increase word of mouth and social sharing.

Experiential Marketing Research Methods

BrandSpeak uses online, face-to-face, and telephone interviewing to conduct Experiential Marketing Measurement evaluation.

Experiential Marketing Services

Our services assess product sampling, brand immersion, and event sponsorship campaigns. Insights help businesses measure engagement, optimise experiences, and demonstrate ROI, improving strategic decision-making and overall marketing effectiveness.

How to Get Your Insights

We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Rellene el formulario y haga clic en enviar.

Step Two

Nuestro equipo se pondrá en contacto con usted en un plazo de 24 horas.

Step Three

We learn about your needs and goals and how to achieve them.

BrandSpeak in Numbers

A quick snapshot of the scale and experience we bring to every project.

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Grupos de discusión

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Years

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Quantitative Studies

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International Markets

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Participantes en la encuesta

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Languages Covered in Global Research

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Depth Interviews

BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

BrandSpeak Blogs

Client Feedback

We partner with ambitious clients and capture their stories.

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We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them. 

Lauren Williams

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Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Toaster_Blue Experiential Marketing Research

It’s been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend! 

Zanya Fahy

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Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

Queríamos saber cómo percibían los consumidores algunos elementos de nuestra marca e identificar oportunidades de mejora. Brandspeak entendió claramente las instrucciones y trabajó estrechamente con nosotros para desarrollar un enfoque de investigación que respondiera a nuestras preguntas. La información obtenida ha servido de base para el desarrollo de nuestra creatividad y también se ha aplicado a otras áreas de nuestras comunicaciones de marketing. Ha sido un placer trabajar con Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

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Brandspeak nos ayudó a obtener valiosos conocimientos del mercado. Mostraron una gran flexibilidad y profesionalidad durante todo el proceso y nos proporcionaron exactamente los resultados que necesitábamos. Recomendaría trabajar con Brandspeak a cualquiera y en cualquier momento.

Tom Suberg

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

Desde su propuesta inicial mostraron una comprensión de los servicios financieros y una claridad de ideas que les hizo destacar. Desde entonces no han dejado de cumplir plazos exigentes. Pero lo que realmente les distingue son sus recomendaciones prácticas y centradas en el negocio, que les dan la credibilidad necesaria para influir en los altos cargos internos. He disfrutado mucho trabajando con ellos y estoy deseando volver a hacerlo.

Proveedor líder de seguros de vida y pensiones

Siempre es un placer -¡y un alivio! - trabajar con investigadores que lo entienden todo, sin esfuerzo... Un sincero agradecimiento.

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Work with BrandSpeak

With offices across major cities we provide global reach with local expertise.

Londres

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF