Competitor Analysis Service
Using BrandSpeak’s competitor analysis research, you can obtain detailed information about current competitors operating in markets you are thinking about entering.
Using BrandSpeak’s competitor analysis research, you can obtain detailed information about current competitors operating in markets you are thinking about entering.
Competitor analysis research involves the gathering and evaluation of information about brands and organisations competing within your target market.
This may include analysis of their strategy, proposition, positioning, product strengths and weaknesses, distribution channels, customer base, pricing and other commercially significant factors.
The information and insights gathered are then used to create a composite picture of the market, including clear areas of opportunity and potential threat.
Competitor analysis research from BrandSpeak helps businesses make informed decisions regarding:
With our research, you will gain a clear understanding of marketplace dynamics, competitive players, the nature of the offer required, and the potential size of the opportunity when entering a new market or extending your brand into an adjacent one.
If you are losing market share, we’ll identify which competitors are gaining ground, why this is happening, and the actions required to respond effectively.
By measuring your brand’s KPIs against those of your competitors, you can obtain a snapshot of your brand’s relative fitness and identify the improvements needed to strengthen future performance.
BrandSpeak provides a wide range of methods including secondary research, surveys, interviews, focus groups and consultancy workshops to analyse competitors. These methods provide comprehensive insights into competitor strategy, positioning, performance and emerging market opportunities.
Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.
Explore audience needs, perceptions and behaviours in rich qualitative detail.
Turn complex data into clear insight, revealing patterns, drivers and opportunities
Identify market trends, competitor activity and category insights using desk research.
Our services uncover competitor strategies, map market opportunities, and monitor brand performance. Insights support strategic decision-making, protect market share, and drive growth through actionable, evidence-based recommendations.
Identificamos y mapeamos el público objetivo, las propuestas, las características y ventajas de los productos, las estrategias de distribución, los precios y el servicio al cliente de sus principales competidores.
Nuestro informe le permitirá comprender el posicionamiento relativo de su marca y lo que debe hacer para que sea más competitiva.
We combine competitor analysis – including proposition weaknesses and gaps – with customer research – focusing on unmet needs – to identify potential, new proposition start points for your brand.
Examinamos su potencial en la investigación antes de convertir los más sólidos en conceptos para su posterior evaluación y desarrollo.
Evaluamos el rendimiento de su marca frente a los principales competidores.
La investigación se adapta a las necesidades de su marca y puede incluir parámetros como cuota de mercado, disponibilidad mental, asociaciones clave, calidad del producto, satisfacción y fidelidad del cliente.
La evaluación de los resultados puede realizarse como un ejercicio puntual o como parte de un programa continuo de seguimiento de la marca.
We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
Rellene el formulario y haga clic en enviar.
Nuestro equipo se pondrá en contacto con usted en un plazo de 24 horas.
We learn about your needs and goals and how to achieve them.
A quick snapshot of the scale and experience we bring to every project.
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Grupos de discusión
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Years
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Quantitative Studies
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International Markets
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Participantes en la encuesta
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Languages Covered in Global Research
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Depth Interviews
BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.
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+44 (0) 203 858 0052
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+44 (0) 1174 07 0187
2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ
+44 (0) 121 314 4647
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