Group-57-4 Competitor Analysis Service
Get Insights into your Competition

Competitor Analysis Service

Using BrandSpeak’s competitor analysis research, you can obtain detailed information about current competitors operating in markets you are thinking about entering.

What is Competitor Analysis?

Competitor analysis research involves the gathering and evaluation of information about brands and organisations competing within your target market.
This may include analysis of their strategy, proposition, positioning, product strengths and weaknesses, distribution channels, customer base, pricing and other commercially significant factors.
The information and insights gathered are then used to create a composite picture of the market, including clear areas of opportunity and potential threat.

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The Benefits of Competitor Analysis

Competitor analysis research from BrandSpeak helps businesses make informed decisions regarding:

Namesearch Competitor Analysis Service

New Market Entry

With our research, you will gain a clear understanding of marketplace dynamics, competitive players, the nature of the offer required, and the potential size of the opportunity when entering a new market or extending your brand into an adjacent one.

Namepie-chart Competitor Analysis Service

Market Share

If you are losing market share, we’ll identify which competitors are gaining ground, why this is happening, and the actions required to respond effectively.

Nameheart Competitor Analysis Service

Brand Health Optimisation

By measuring your brand’s KPIs against those of your competitors, you can obtain a snapshot of your brand’s relative fitness and identify the improvements needed to strengthen future performance.

Competitor Analysis Research Methods

BrandSpeak provides a wide range of methods including secondary research, surveys, interviews, focus groups and consultancy workshops to analyse competitors. These methods provide comprehensive insights into competitor strategy, positioning, performance and emerging market opportunities.

Servicios de análisis de la competencia

Our services uncover competitor strategies, map market opportunities, and monitor brand performance. Insights support strategic decision-making, protect market share, and drive growth through actionable, evidence-based recommendations.

How to Get Your Insights

We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Rellene el formulario y haga clic en enviar.

Step Two

Nuestro equipo se pondrá en contacto con usted en un plazo de 24 horas.

Step Three

We learn about your needs and goals and how to achieve them.

BrandSpeak in Numbers

A quick snapshot of the scale and experience we bring to every project.

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Grupos de discusión

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International Markets

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Depth Interviews

BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

BrandSpeak Blogs

Client Feedback

We partner with ambitious clients and capture their stories.

Logos-9-1 Competitor Analysis Service

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them. 

Lauren Williams

Logos-38 Competitor Analysis Service

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Toaster_Blue Competitor Analysis Service

It’s been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend! 

Zanya Fahy

Logos-14 Competitor Analysis Service

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

Queríamos saber cómo percibían los consumidores algunos elementos de nuestra marca e identificar oportunidades de mejora. Brandspeak entendió claramente las instrucciones y trabajó estrechamente con nosotros para desarrollar un enfoque de investigación que respondiera a nuestras preguntas. La información obtenida ha servido de base para el desarrollo de nuestra creatividad y también se ha aplicado a otras áreas de nuestras comunicaciones de marketing. Ha sido un placer trabajar con Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tonnjes_Blue Competitor Analysis Service

Brandspeak nos ayudó a obtener valiosos conocimientos del mercado. Mostraron una gran flexibilidad y profesionalidad durante todo el proceso y nos proporcionaron exactamente los resultados que necesitábamos. Recomendaría trabajar con Brandspeak a cualquiera y en cualquier momento.

Tom Suberg

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

Desde su propuesta inicial mostraron una comprensión de los servicios financieros y una claridad de ideas que les hizo destacar. Desde entonces no han dejado de cumplir plazos exigentes. Pero lo que realmente les distingue son sus recomendaciones prácticas y centradas en el negocio, que les dan la credibilidad necesaria para influir en los altos cargos internos. He disfrutado mucho trabajando con ellos y estoy deseando volver a hacerlo.

Proveedor líder de seguros de vida y pensiones

Siempre es un placer -¡y un alivio! - trabajar con investigadores que lo entienden todo, sin esfuerzo... Un sincero agradecimiento.

DLKW

Work with BrandSpeak

With offices across major cities we provide global reach with local expertise.

Londres

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF