Group-57-4 Brand Strategy Consulting

Consultoría de estrategia de marca

Our brand consultancy blends strategic intelligence with insight-driven creativity to unlock what makes a brand truly distinctive.
As a brand strategy agency, we partner with global organisations and ambitious start-ups to craft brands that cut through, connect emotionally and compete with confidence.

¿Qué es la consultoría estratégica de marca?

Brand strategy consulting helps organisations uncover and define the ideas, stories and brand architectures that give their brands strength and direction.

Rather than starting with assumptions, the process explores the realities of the market, the shifts in the competitive set and the expectations shaping audience choice.

From there, consultants work through the strategic building blocks of the brand—its proposition, positioning, values, personality, benefits and messaging—to determine what should stay, what should change and what needs to be created from scratch.

The result is a cohesive strategic platform, brought to life through clear frameworks and collaborative workshops, giving teams the clarity and confidence to develop the brand with purpose.

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The Benefits of Hiring a Brand Strategy Consultant

Brand strategy consulting sharpens brand thinking and maximises brand impact. For example. Work with us to:

Namerocket Brand Strategy Consulting

Maximizar el atractivo de la propuesta de marca

We identify the proposition elements that matter most to your audience and how to express them effectively. The result is a compelling offer that stands apart from competitors with strong brand differentiation, grounded in customer motivations, expectations and decision drivers.

Namesmile Brand Strategy Consulting

Crear una relación emocional con los consumidores

We define the emotional territory your brand should occupy. By understanding the deeper triggers that shape connection and System 1 decision-making, our consultants guide the creation of brand personalities, narratives and experiences that feel authentic, memorable and capable of forging long-term loyalty.

Nameshield Brand Strategy Consulting

Abordar los obstáculos a la compra de marcas

If your brand is underperforming, we’ll uncover the structural, perceptual or experiential barriers that are holding it back. This enables clearer competitive positioning and provides the strategic clarity required to strengthen conversion and overall brand performance.

Brand Strategy Consulting Methods

BrandSpeak Consulting’s approach is based on over 20 years of brand consulting experience gained across a wide range of B2C and B2B sectors in the UK and globally. We augment this with workshopping, co-creation and extensive market analysis to support effective brand identity development.

BrandSpeak’s Brand Strategy Consulting Services

Our brand consulting services span market evaluation, value proposition development, brand creation and brand transformation. Each service strengthens clarity, coherence and strategic focus across all aspects of brand development.

Preguntas frecuentes

Find answers to common questions about Brand Strategy Consulting.

BrandSpeak in Numbers

A quick snapshot of the scale and experience we bring to every project.

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Grupos de discusión

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Quantitative Studies

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International Markets

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Languages Covered in Global Research

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Depth Interviews

BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

BrandSpeak Blogs

Client Feedback

We partner with ambitious clients and capture their stories.

Logos-9-1 Brand Strategy Consulting

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them. 

Lauren Williams

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Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Toaster_Blue Brand Strategy Consulting

It’s been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend! 

Zanya Fahy

Logos-14 Brand Strategy Consulting

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

Queríamos saber cómo percibían los consumidores algunos elementos de nuestra marca e identificar oportunidades de mejora. Brandspeak entendió claramente las instrucciones y trabajó estrechamente con nosotros para desarrollar un enfoque de investigación que respondiera a nuestras preguntas. La información obtenida ha servido de base para el desarrollo de nuestra creatividad y también se ha aplicado a otras áreas de nuestras comunicaciones de marketing. Ha sido un placer trabajar con Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tonnjes_Blue Brand Strategy Consulting

Brandspeak nos ayudó a obtener valiosos conocimientos del mercado. Mostraron una gran flexibilidad y profesionalidad durante todo el proceso y nos proporcionaron exactamente los resultados que necesitábamos. Recomendaría trabajar con Brandspeak a cualquiera y en cualquier momento.

Tom Suberg

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

Desde su propuesta inicial mostraron una comprensión de los servicios financieros y una claridad de ideas que les hizo destacar. Desde entonces no han dejado de cumplir plazos exigentes. Pero lo que realmente les distingue son sus recomendaciones prácticas y centradas en el negocio, que les dan la credibilidad necesaria para influir en los altos cargos internos. He disfrutado mucho trabajando con ellos y estoy deseando volver a hacerlo.

Proveedor líder de seguros de vida y pensiones

Siempre es un placer -¡y un alivio! - trabajar con investigadores que lo entienden todo, sin esfuerzo... Un sincero agradecimiento.

DLKW

Work with BrandSpeak

With offices across major cities we provide global reach with local expertise.

Londres

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF